My IdeaBaaz Journey: A Little Idea, A Big Stage, and a Very Real Me

I don’t usually write long posts, but this one… this one deserves space.

A few months ago, I walked into a TV studio with my tiny brand, OddEven — the women-led brand I built around a single idea: that beaded bra straps can be both functional and fashionable. I walked in with beads, confidence I was still learning to feel, and a product that sits quietly in the category of lingerie accessories, but refuses to be ordinary.

On November 1st, the episode aired on Zee5 and ZeeTV.
Seeing OddEven on screen — seeing myself talk about bra strap alternatives on national television — felt surreal.

But what’s even more surreal is everything this experience taught me about my product, my purpose, and this entrepreneurial journey I’m still learning to navigate every day.

Why I Even Said Yes

When the IdeaBaaz team reached out, my brain said,
“Are you sure you want to pitch a new category of fashion accessories on such a big platform?”

But my heart said yes.

OddEven has always been about taking small steps with big belief. About transforming the simplest detail — a bra strap — into a stylish, confidence-boosting fashion accessory for women.

I didn’t go on IdeaBaaz as someone who had it all figured out.
I went as a 24-year-old Indian founder trying to show the world that the tiniest ideas can still make space for themselves.

Standing on That Stage

Pitching OddEven in front of investors, bright lights, and multiple cameras was intense.

But the moment I held the beaded strap in my hand and said,
“This is OddEven,”
everything inside me felt steady.

Because I wasn’t just pitching a product.
I was explaining why women deserve better — better choices, better comfort, better style. I was presenting a thoughtful alternative to visible, basic bra straps. A functional yet beautiful solution that elevates outfits without taking away comfort.

For the first time, I saw people look at my product and go,
“Oh… this is actually smart.”

And that moment is something I’ll never forget.

The Hard Part No One Sees

People see the episode on ZeeTV and think it’s glamorous.
But they don’t see:

the silent hours spent perfecting a category that didn’t exist before,
the challenge of educating people about bra strap alternatives,
the responsibility of building a women-focused brand,
the nights spent wondering how to grow a new idea in a crowded world of fashion accessories.

IdeaBaaz didn’t hide those struggles — it brought them right in front of me.

And instead of breaking me, it pushed me.

When the Episode Aired

After the episode aired, my phone exploded with messages.

Women said:
“I finally understand what OddEven is.”
“This solves a real problem.”
“I’ve never seen straps like these.”

For the first time, strangers connected not just with the product but with the idea:
that something as small as a strap can redefine comfort, confidence, and style.

They didn’t just see OddEven as beads.
They saw it as a fashion-forward bra strap alternative,
a design that lets them express themselves,
a small accessory that inspires boldness.

That’s when I knew — OddEven was finally being understood.

What This Experience Taught Me

If I had to compress everything I felt into one sentence:
IdeaBaaz was the push I didn’t know I needed.

It made me show up fully for my brand.
It helped me communicate the purpose behind OddEven more clearly.
It proved that even simple, small-scale innovations can create meaningful change.
It reminded me why I started building a brand that merges practicality with beauty.

I’m still evolving.
OddEven is still expanding.
But IdeaBaaz proved something important: this idea deserves space — and it’s going to take it.

OddEven, From My Heart to Yours

OddEven has always been “understated, until it’s not.”
A simple idea that becomes extraordinary when you see it on an outfit.
A tiny detail that transforms the whole look.

IdeaBaaz didn’t just give OddEven visibility —
it reignited the purpose behind my vision:
to redesign the everyday, to make women feel seen, and to bring innovation to a category as overlooked as bra straps and lingerie accessories.

If you’ve read this far — thank you.
For supporting OddEven, for supporting a young Indian startup founder,
and for letting this journey grow in its own imperfect, beautiful way.

I’m excited.
I’m grateful.
And this is only the beginning.