Some moments stay with you forever.
For me, it was the exact second I revealed OddEven to the Titans on IdeaBaaz.
Standing under those bright lights, in front of an investor panel known for their sharp insights (very Shark Tank style), I held up a strap made of beads —
simple, elegant, different.
For a moment, the room paused.
Not because it was loud.
But because it was so unexpectedly quiet.
The Reveal That No One Expected
You could almost see the thoughts forming on their faces:
“Is this jewellery?”
“A belt?”
“A fashion accessory?”
“No… wait… what IS this?”
And then the explanation landed:
“These are beaded bra straps — functional like regular straps, beautiful like jewellery.”
The shift in the room was instant.
Understanding.
Surprise.
Recognition.
A simple idea suddenly made perfect sense.
Why This Moment Felt Bigger Than a Pitch
OddEven wasn’t built to be flashy.
It was built to solve a silent problem women deal with every day:
Visible straps that ruin outfits.
Transparent straps that dig into the skin.
The lack of fashionable options for something we wear daily.
The Titans appreciated that OddEven wasn’t trying to be loud —
it was simply redefining what already exists.
watch the reveal here
https://www.instagram.com/reel/DRJgBy6ggiN/?igsh=MWNybzE4NGtkeWJuNw==
A Small Idea With a Big Purpose
As a young founder, presenting my product on a national platform like Zee5 & ZeeTV felt surreal.
But what made the moment powerful was this:
I wasn’t pitching a trend.
I was pitching a category.
A new way of thinking about something women have accepted for too long.
OddEven didn’t enter the room as a fashion accessory.
It entered as a solution.
And for the first time, everyone saw it.
